Pricing
I never charge by the hour, always by the deliverable. Charging per hour incentivizes laziness. Charging for results incentivizes speed and efficiency.
New websites and rebuilds
Most projects cost $3,500–$7,500.
The price depends on the number of pages, features like a blog, team directory or advanced forms, and how much content we’re creating together. Larger sites are quoted on scope. Either way, you get a fixed price before any work begins, and it only changes if the scope does.
Payment terms
- 40% to reserve your start date
- 40% when you sign off on the working preview
- 20% at launch
Turnaround
From start date to fully functional website preview is typically two weeks.
Included in every build
Comparing quotes? A lot of agencies skip these or sell them as extras. They come standard on every site I build.
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Content-driven
I plan what each page needs to say, and who it’s for, before I design it. So every design decision serves the message.
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Built to convert
Clear next steps, short forms and calls to action in the right places, so more of the right visitors become qualified prospects.
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Fast
Pages typically load in under a second, so visitors (and the clicks you pay for) don’t leave before your page appears.
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Secure
Your site is published as finished pages, with no WordPress, plugins or admin login for attackers to target, and no security updates to fall behind on.
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Responsive
Designed and tested on every screen size, so your site looks as polished on a prospect’s phone as it does on your ultrawide monitor.
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Accessible
Keyboard navigation, screen-reader-friendly markup, and a WCAG-based checklist, so everyone who visits can use your site.
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Search-optimized
Schema markup, meta titles and descriptions and clean headings, built in from day one, not sold as an add-on.
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Ready for AI search
Structured so ChatGPT, Claude and Google’s AI Overviews can understand your business, describe it accurately and cite it as a source.
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Easy to update
I’m happy to handle updates for you, or I can set up a simple editor and show your team how to use it.
Partner Plans
After launch, I’m here for as long as you want to work together. These Partner Plans are monthly retainers for edits and updates with a few added perks:
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Steady
$150/mo
1–2 updates per month
- Turnaround: 4 business days
- Annual review & strategy session
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Grow
$350/mo
3–5 updates per month
- Turnaround: 2 business days
- Quarterly review & strategy session
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Accelerate
$750/mo
5–10 updates per month
- Turnaround: Next business day
- Monthly review & strategy session
Every plan includes
- Hosting included
- Reviews include SEO, AI search, accessibility audits
- Form handling and email notifications included
- Serverless infrastructure, no security worries
- Zero maintenance required
- 24/7 uptime monitoring
- Every change saved and reversible
- Work directly with me, never an account manager
- Full monthly allowance if you start mid-month
- Switch plans whenever needed
- Month-to-month, cancel any time
- Free migration if you choose to leave
Website edits and updates
This is my standard pricing for à la carte updates and additions.
| Update | Price |
|---|---|
| Content updates (text, photos, bios, etc.) | $75 per page |
| New items (team members, articles, etc.) | $75 each |
| New pages | $300 each |
| Custom features & integrations | Quoted upfront |