You could hire an agency
or you can work with an expert
Since 2013, I’ve helped more than 200 businesses in virtually every industry launch or redesign their website, generate more leads, and grow year after year. With none of the agency nonsense. How’s your website doing?
200+ happy clients, nationwide
Industries I’ve Worked With
- Private equity
- Law firms
- Financial advisory
- Financial planning
- Insurance
- Employee benefits
- Consulting
- Real estate
- Property management
- Tax services
- Estate planning
- Investment services
- Fintech
- Staffing
- Holding companies
- Construction
- HVAC
- Electricians
- Roofing
- Fire sprinkler systems
- Engineering
- Energy & utilities
- Manufacturing
- Metals wholesale
- Telecom
- Freight & transportation
- Commercial cleaning
- Waste management
- Biohazard remediation
- Property restoration
- Agriculture
- Healthcare
- Long-term care
- Medical equipment
- Counseling
- IT services
- SaaS
- Hotels & hospitality
- Restaurants
- Tourism
- Non-profits
- Education
- Youth sports
- Fitness
- Photography
- Speakers & authors
- Coaching
The perilous path
Most clients come to me with the same story. They hired a digital marketing agency to build their new website. It took six months and cost tens of thousands of dollars, but at least it looked better than it used to.
But after a few months, the buyer’s remorse set in. The phone wasn’t ringing. The clicks weren’t converting. And they were still paying the agency thousands per month for Google ads, social media marketing, and “SEO”.
Meanwhile, support tickets were going unanswered. Seemingly simple edit requests started taking weeks. The overseas subcontractors they used had disappeared, and the junior dev they knew at the agency didn’t work there anymore.
It shouldn’t be this way.
- You don’t need SEO when your brand has poor positioning.
- You shouldn’t be spending on ads for a site with weak copy.
- You shouldn’t have to rely on support tickets or AI chatbots.
- You don’t need a bloated page builder slowing your site down.
- You shouldn’t be paying hundreds of dollars per month for “care”.
- Your AI-generated content is a major red flag to prospects.
- Your WordPress website is one missed update from being hacked.
I could go on.
Let’s do things differently
At a time when AI-generated sites are cheap, instant, and pervasive, the difference between a winning site and a failing site is in taste, personality, and marketing wisdom.
When you work with me, we start with your brand positioning, craft human copy that resonates, and then build the website around that. I don’t just optimize for search engines, I optimize for conversion.
These days, I build sites using Astro, hosted securely on Cloudflare’s global infrastructure. I can set up a lightweight CMS if you actually need it to post news or add team members. These websites load in an instant, often get cited in AI search, and regularly rank at the top of Google. No plugins to worry about. No maintenance plans required (although I do offer Partner Plans if you want to keep me on retainer). No agency nonsense.
Included in every build
Comparing quotes? A lot of agencies skip these or sell them as extras. They come standard on every site I build.
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Content-driven
I plan what each page needs to say, and who it’s for, before I design it. So every design decision serves the message.
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Built to convert
Clear next steps, short forms and calls to action in the right places, so more of the right visitors become qualified prospects.
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Fast
Pages typically load in under a second, so visitors (and the clicks you pay for) don’t leave before your page appears.
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Secure
Your site is published as finished pages, with no WordPress, plugins or admin login for attackers to target, and no security updates to fall behind on.
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Responsive
Designed and tested on every screen size, so your site looks as polished on a prospect’s phone as it does on your ultrawide monitor.
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Accessible
Keyboard navigation, screen-reader-friendly markup, and a WCAG-based checklist, so everyone who visits can use your site.
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Search-optimized
Schema markup, meta titles and descriptions and clean headings, built in from day one, not sold as an add-on.
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Ready for AI search
Structured so ChatGPT, Claude and Google’s AI Overviews can understand your business, describe it accurately and cite it as a source.
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Easy to update
I’m happy to handle updates for you, or I can set up a simple editor and show your team how to use it.
What happy clients say
Mike was recommended to the firm I worked for just for website hosting and small web edits. What started as that quickly turned into a professional relationship that we’d be lost without.
I’ve been working with him for over 7 years. Mike is one of the best to listen to the vision of a customer and make recommendations where needed.
Beyond his technical expertise, what truly sets him apart is the care and thoughtfulness he brings to his work and his relationships with clients.
They listened carefully, remained patient, and delivered all of what we were asking for. Perhaps most impressive is the fact that we asked them to do something they had not previously done and they did their research, figured it out, and delivered it the next week.
I’ve worked with Hirst Digital on six websites of various sizes and Mike has knocked it out of the park every single time.